condition: good make / manufacturer: Lincoln Hy-Vis size / dimensions: 6 x 3 1/4 inches
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As you can see from the photos, the Lincoln Motor Cars brochure folds out, while the Hy-Vis Motor Oil piece is a single card. Both measure 6 x 3 1/4 inches and are from the 1920’s era.
The Hy-Vis card promoted Detroit’s Mayotte Buick Garage on Clairmont near Woodward. It’s in amazing shape for being nearly a hundred years old.
The Lincoln Motor Cars brochure is especially cool, and rare, because of the graphics on the cover and inside. It’s dated 1923 and shows four people traveling in style. Inside, the graphics show the destination in the upper right-hand corner—a fancy 1923 resort. It sent the message that Lincolns were not for everyone.
The brochure was a promotion for the Max O’Leary Lincoln-Fordson dealership on the corner of Lathrup and Woodward. There’s some staining on the back and a few wrinkles, but nothing to interfere with the printing or graphics.
Both pieces are great examples of early automotive Detroit history.
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